Toolkit

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STEP 1: Communicating with Your Co-workers

Stake your claim as Company Champion and encourage co-workers to “join the movement” by taking more active ways to work in October. (All we ask is that they try – one bike or walk, bus or shared ride is better than none!).
Make sure there is some incentive, event tickets for weekly winners, gift certificates or cash prize for those who track the most active commutes. Reward the most motivated or do a drawing from all those who participate.
Share the WKYT news clip or a quick 30 second video ad provided.
Send the positive effects of active commuting on the mind (“Two darn good reasons to walk/bike” see below).
Involve management in the movement. Ask them to communicate to the workforce to step it up in October – bike, walk, buddy up and ride with a co-worker or hop a bus.
Communicate often in late September and October – share weekly progress – weekly winners – share social posts with your workforce.
Send email reminders on tagging posts and encouraging co-workers. @LexAreaMPO
Reward often and announce winners.

Email Examples

Ideas & Incentives

Be one of Lexington’s most active businesses.

Get creative. Reward success.

Ideas to kick your company into high gear:

Schedule an October Bike to Work Day with the CEO.
Reward the most motivated.
Give Weekly prizes to the most active and announce them to staff – share on social media.
Announce a Walk with the Boss Day.
Walk to lunch with co-workers and brainstorm more ideas.
Commit to gear back up during May Bike Month (and make sure you let us know).
Do a prize drawing from all those who sign the pledge.
Reward the most active employee on social media – the one who posts the most walks, bike rides etc.
Give weekly prizes for the most active.
Give a grand prize to the employee who documents the most active commutes in October.

REMEMBER POST POST POST – the more you post and tag us the more we know how active you are. @LexAreaMPO

Reserve a Rally

MPO staff will help you pump up co-workers at a lunch and learn.
We’ll map out the best bike routes to your workplace, Lextran will share the real-time bus tracker app myStop, and how to bike and bus (limited lunch-and-learns are available please contact Kenzie Gleason 859.258-3605 at MPO to find out).

How To Share

Sharing the Pledge and the Movement on Social Media (Facebook, Twitter, & Instagram)
@LexAreaMPO

One of the very best ways to show your support and your participation is to share your active commute on social media. Be sure to tag all your posts @LexAreaMPO. Here’s a few ideas!